Leads, Leads, Leads...that's what everyone in the home based business, MLM, and network marketing industry is talking about today. But are they really that important? Should you really be focusing on generating a ton of leads? Well, this article is about to answer that for you today.
Lead generation is not simply about the numbers. It really is about talking to people. No matter what type of industry you're in you need to meet and talk to people. Think about it. If you were a hair dresser...you would need clients right? But, where do you get them? Well, you might start with people that you know and ask them to refer people that they know. That would be called "tapping into your warm market".
But, what if you didn't know that many people? Or, what if you felt that your business would grow a bit faster if you began to advertise and bring people to your salon by using some attractive advertisements?
In essence, you would be making an effort to generate leads for your salon. Remember, up until the point that they decide to get their hair done with you they are only leads.
It's when they walk into your salon and feel comfortable giving you their business that they become paying customers.
The same is true of generating leads online for your home based business. You can start generating some cash flow by speaking with family and friends. These leads tend to convert very quickly because you already have a relationship with them.
If you feel your warm market is not the target market for your product and/or business opportunity then you can begin "advertising" or meeting new people through other avenues, such as, the internet.
So yes...leads, leads, leads. They are important. And the more you focus on generating leads, the more success you will have. And that is true in any business!
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