Banner Ads - The Past Or the Future of Internet Marketing?

Are Banner advertisements the past or the future of Internet Marketing? I believe that they are in fact both, if we look at the effectiveness of advertising. It is a fact that the average Internet browser spends just 15 seconds on each new page before clicking out to a new destination.

If we dwell on that for a while it is apparent that it will be necessary to capture and hold their attention almost immediately and what better way than w a well designed and dramatic banner advertisement. In my own experience with Google AdSense I actually see about 80% or more of the traffic that clicks on advertising do so on the banner advertisements.

The tendency for people to do this is the habit of reading the top part of the page and the left margin first and to then scan the remainder of the page before clicking out. Many people again over 80% never drop below the fold (the part of the page that has to be scrolled down to in order to be read).

It is a fact that the Social Media Sites, in particular Facebook, is starting to drag visitors away from the traditional search engines and in deed to offer many new advertising opportunities. In this sense the banner advertisement may be killed, as Facebook confines advertisements to the right hand margin. This does not however preclude us from using the banner advertisement on a landing page following a redirect, and it may well be that the role of the banner advertisement may change somewhat.

The original concept being to catch the attention immediately on reaching our landing page and this will not change, the new possibilities offered by rotators and pop overs may have an impact. However many people are against pop overs and ups which could lead to their demise so I tend to think that the well designed banner ad will always have a place and in fact could well be the future for modern Internet Marketers.

I would be interested in what you think as a reader and would welcome any comments that you may have either here or on one of my blogs. Are Banner Ads the Past Or the Future of Internet Marketing?

I run a website on Setting Up an Internet Marketing Business. Visit my site to find out more information on building a successful business from scratch. I offer much more in terms of in depth detail and suggestions there! Article Source: http://EzineArticles.com/?expert=Stephen_Parkin

Understanding the Principles of Domain Names and Web Hosting

You might be completely on top of your game when it comes to your business, yet still have a lot of questions about the internet side of things. Such a dichotomy is not all that bizarre in a world that has only been taken over by the internet in the last ten years. Hearing Larry King mention Facebook and Twitter might be amusing to the audience, but it is rather clear he has no idea what he's talking about. You should know the basics about domain names and web hosting if you are thinking about owning a business.

1. What is a domain name? You don't have to worry too much about this concept, as it is as simple as it gets. The domain name is the name of the website, or its web address. You can think of the big guns in the business world if you want an example. Google's web address is as well known as any could be. The same can be said for eBay and Hotmail. What about ESPN? You might be surprised, but there is a 'go' in between the ESPN and the com. It's a cautionary tale for any business starting out.

2. Why is registration necessary? Have you ever gone to a site and found out that it no longer exists as something about the domain name has expired or lapsed? If so, it will be useful to refer back to that when you want to understand the importance of registration. Like telephone numbers, domain names are actually not owned by the ones using it for a website. They are in effect leased. As long as you keep your site and do what you have to do, it is yours to use. If you don't, you might lose the name.

3. What are all the extensions about? You probably already realize that a dot com is the best way to get your site out there. However the 'dot net' and 'dot biz' extensions are sometimes just as important. You never know whether you could be sideswiped by some upstart you didn't see coming. If you have all the extensions that exist and maintain control of them, it isn't going to happen.

4. What is hosting? To have a physical space where you put things on the internet, you need to take care of the hosting. Getting a web address is a different project. That merely gets you the title to your brand. You register it and you can take it from there. The construction of the website itself can take place when you have a hosting service.

5. Can all of these projects be handled together? If you need the entire roster of things taken care of for your website, there are companies that can handle it. They will register the name, set up hosting, design and launch the website. If you are a bit lacking in the tech department, it could be the answer.

Make a domain name lookup and get started today. Domains and Hosting can all be handled at the Domain Names site. Article Source: http://EzineArticles.com/?expert=Henry_Cook

Website Design Preparation, Planning and Considerations

A website is an international advertisement, therefore business website design preparation and planning requires a combination of many skills: business acumen, visualization, advertising knowledge, creativity, technical know how, etc. Hoping to be excused by critics, I would dare to compare the entire website design process with wine making which involves planning, collecting the choicest grapes, fermenting, maturing, bottling, advertising and selling the product. The inner satisfaction felt by a wine maker when he watches the wine mature before his eyes is similar to the pleasure felt by a web designer when he observes his project evolve.
"Preparation is half the game" in almost every area of life and thoroughly planning a website design is absolutely critical for its success. Having been in the industry for several years, often I have found that web designers spend some time seeing competitor websites & template concepts and then immediately start making the home page. This is a frivolous, merely presentational approach that does not show the web architect in a good light. In this article we will study some important steps of website design preparation and planning that can result in an international standard, user-oriented business website.

1. (Warren Buffett time) The CEO perspective: Read the information / material of the company and interact with their CEO / marketing head to acquire an understanding of their business and website design requirements. Create what I call a CEO sheet and note down the information they give you. What does the company want to achieve through the website? Which products, services or ideas do they want to highlight? What about the company brand image and customer focus? Naturally a CEO would think about business, more business, yet more business. While understanding the company business perspective do not forget the customers who allow the business to exist. Your website design planning should focus on building an enduring enterprise through the website, not just rapid fortune.

2. (David Ogilvy time) The Advertising perspective: Mental gymnastics is not effortless but if you have a strong imagination you will be able to comprehend many focus areas of the company advertising department. If possible, meet the Advertising Head. If the company does not have a dedicated PR / advertising department try changing the questions in the CEO sheet from what/which category to how? Think HOW you can use the website design to increase awareness of most important products, how to create a good reputation, how to improve customer perception etc.? Get information or think up punch lines that hit the customer, banners that catch the eye, special offers etc. Write down all of this on the second website design preparation sheet - Advertising Objectives Sheet.

3. (Chanakya Strategy Time) R & D: Before any website design concepts begin to take shape in your mind, it is time to do thorough research. Analyze (not view) design and functionality of competitor websites to assess their weaknesses and strengths. Look at the navigation, organization, performance, customer impact etc. and record what they are doing well and how you can do it better. For noting these points, I suggest that you create your third website design planning sheet titled Competition Analysis. Create a table with features as rows and competitor names as headings. Then write down your views about each feature in the relevant boxes.

4. (Srinivasa Ramanujan style) Dream time: By now your should have some idea about the business objectives and advertising strategies that your website design will incorporate. You also know what your website is going to be competing against. To avoid analysis paralysis, take a short mental break and indulge in daydreaming. This is the special prerogative of website designers - being paid to day dream on the job :) Allow what you have done so far to draw a rough image of the website in your mind. Imagination is the true measure of intellect. Dream languidly or even fantasize about your website design till you begin to feel the excitement that indicates you are getting close to completing your website design preparation. Compare your dream image with hard business facts and mould the website design mentally.

5. (Common Man Time) Be thy customer: This is perhaps the single most important factor in website design preparation and planning. Customers website experiences not only affect brand satisfaction but also directly translates into sales. Imagine that you visit the website that you have mentally visualized. Would you feel at home with its colors, usability, functionality, personalization, level of detail, aesthetics, speed and security?

6. Leonardo Da Vinci Time: Mental refinements can only go so far. It is time now to amalgamate the mental imagery more concretely with our website design planning sheets. I have frequently stressed upon website designers to first draw their concepts on paper with colored pencils before starting their favorite editing software. It allows free expression without constraining your ideas to tool limitations. Draw, redraw and refine your concept. Refer to the CEO, Advertising and Competitive Analysis sheets frequently. Stop only when you are satisfied that all the mental exercise you have done in the above steps is well reflected in your drawing. Now consider the web designing tools that you will need yourself and consult with your web programming team regarding scripts, databases and other technical requirements of the website. I strongly suggest expanding knowledge of tools or finding alternate methods rather than completely distorting your drawn concept due to software limitations. If you try hard enough the solution will present itself.

7. (Sherlock Holmes Time) Resign: Sherlock himself did play the violin at strange hours and was acutely aware of the power of detachment. A well-rested free mind is a potent weapon. Let go of all thoughts related to website designing for a while and do something else. After a short total break begin designing your website.
Names of some famous people have been mentioned above for a reason. The more astute website designer can read about them in free time or on a holiday to acquire insights into requisite perspectives.
Talent fuels passion. Many would be inclined to think that after spending so much time and energy on website design preparation and planning, would one have enough left for implementing the same. Strange are the neuron pathways. The conscious and sub conscious are both far more powerful than we comprehend. You will pleasantly surprise yourself when occasionally the entire website design planning takes a few hours. One last word: Remember to savor and cherish your creation when it is complete.

Article written by Rajiv Kakar of Centaurhosting.com (Website Design Company India) actively engaged in SEO Services, Web Designing and Web Hosting. He recommends visiting their Web designing Delhi Studio for more information on website design processes.

Article Source: http://EzineArticles.com/?expert=R_Kakar

SEO tips : Bring a lot of customer to your online shop

If we want to make online shop in the internet, there are several things that you have to do to make your online shop becomes popular and best seller. You can consider using SEO service. SEO or search engine optimization is one important part of search engine to optimize the searching result so that your website can be shown in the first page of searching result. You can also consider using link building services too. Beside SEO and link building service, you have to show the customer testimonial. Customer testimonial can support to spread the facts about your online store. 

By this method, the customer also can show the customer satisfaction of your product. You can ask the customer who have bought your product to write a little testimonial or comment after bought your product. You have to show their comment complete with their photo, email address or their blog in order to make sure that you really have the customer who satisfied with your product, not a fictive customer. Second method is making a newsletter. You should provide free newsletter related with your online shop. A lot of people may be interested with this good offer like this. 

They will enter their email address voluntary. This is the first step to get their heart into our online shop. Third method is updating the content on your online shop frequently. This step is not only built the customer trust but also built credibility on your online shop. You have to change the content of your online shop frequently because the customers don’t like static information, they like dynamic information. You have to make the interactive website. Interactive term in this case is not like animation graphic. The aim of interactive here is you can make the visitor can be participated on your website. They can leave or submit comment on your website and even post their own article related with our website.

Bring Windows 7 AeroShake Feature to Windows XP Or Vista

No Windex for you. You're a professional now.
AeroShake brings the Windows 7 Shake feature to your Windows XP or Vista computer. You simply shake the current window you are on and all other windows will be minimized. Shake again and all windows will return.

Installation was a very quick process with nothing to configure. Once installed, the program takes up a minimal amount of processing power. You certainly won't notice a decrease in speed. If you enjoy this feature, you'll want to make sure it stays in your startup folder so it starts every time your computer does.
The perfect time to use this is when you're feeling very cluttered and you can't concentrate. You can quickly minimize every window, except the window you are currently working in with this feature. It is one of the best ways to break distractions that can cause you to lose your train of thought. It's perfect at work or at home. Plus, it's not a bad way to quickly minimize your non-work windows when your boss walks around. You could think of it as an emergency boss button.

If you are a Windows 7 user, you'll have no need for this since it's already a standard feature, but if you're still using Windows Vista or XP, you might want to give this a try. The best part is it's completely free. Meanwhile, we felt the need to tell you that glass cleaner is potentially poisonous when swallowed... so you know, just keep that in mind.

You can check out this productivity-increasing feature here: AeroShake
Solomon Horn is the founder and editor-in-chief of Novoparatus, a web magazine that brings you the coolest stuff on the web. All in one place.
http://www.novoparatus.com/

Article Source: http://EzineArticles.com/?expert=Solomon_Horn

Website Development : Content management system Joomla!

Other content management system beside Joomla and Prestashop is Mambo. Mambo is known in the year 2007. Mambo can be used for any institution. We can use Mambo for commercial and non commercial website development. Same with Joomla, Mambo is also open source. We can download it freely on each official website. Even though Mambo is very good for a lot of instances, a lot of website developers prefer using Joomla to Mambo because Joomla is newer than Mambo. Because of that, Joomla is more flexible to configure. If you need Joomla developer to build you a website for your business, instance, or personal, you can try to click that link. But if you have prepare your own database and just want to upload your database to the web hosting, maybe this tutorial can help you. 

There are two kind of web hosting. You can use free webhosting or premium web hosting. Actually, premium webhosting is not expensive enough, but if you want to try free webhosting first, you can use byethost.com. Please type byethost.com in the address bar then press enter! If you have arrived in the byethost.com homepage, you have to click free hosting and signup for free hosting then. In this page you will find “click me to continue” button. You should click it to register in the free webhost service. You have to fill out all required data. After you filled out the registration form, then you can click register button. It will send account verification to your email. Please go to your email and click the activation link there! You will go to the verification code page. You have to write the verification code correctly and then press register button again. 

It will show you the basic information data of your website. If you find a link which will direct you to the Vista panel, just click it. You must enter the information into Vista panel login form. After that, you have to login to the control panel page. You can choose “File Management” menu and click online manager button. In this page, you will find “htdoc” directory and you can make new database directory inside that directory. The name of new directory must be same with the Joomla folder name in the htdoc directory inside your computer. After that, you can upload the Joomla database file in the .zip format. Uploading this file maybe take a long time based on your file size.

Managing Content With Section and Category

In this section, I will explain about manage section and category related with writing article management section.  I think I should explain it directly. These are the steps :

1.    Find the “section Manager “ button.

2.    If you have found it then click it. It will show a new window like this 

3.    Find the “New” button with plus sign in the bottom right corner.

4.    Click the “New” button and then it will show a page like this.

5.    Fill the tab with your own desire. For example, I filled the title and alias by “First Section”. And I choose “published” button so that my section can be published.

6.    Fill the other requirement too

7.    Type any sentence on description or you just leave it like that. It’s all up to you!

8.    After all tab have been filled, just click the apply button or save button.

9.    Now we will manage ‘category’. The first step that you have to do is go to Category Manager. Find the “Category Manager” button then click it. It will show a new page like shown in the figure below.

10.  Find the “new” button on the top right corner page. Then click it. It will show the page like figure below.

11. Fill the details tab. The name of new category is up to you. For example, I create “Culture” category.

12. Then type the description by your own words or just leave it like that.

13.  After all click the save button on the right corner. Then your new category was successfully saved.

14. I have made three categories of it. First is culture, then Education and Entertainment. So I have three categories now.