Banner Ads - The Past Or the Future of Internet Marketing?

Are Banner advertisements the past or the future of Internet Marketing? I believe that they are in fact both, if we look at the effectiveness of advertising. It is a fact that the average Internet browser spends just 15 seconds on each new page before clicking out to a new destination.

If we dwell on that for a while it is apparent that it will be necessary to capture and hold their attention almost immediately and what better way than w a well designed and dramatic banner advertisement. In my own experience with Google AdSense I actually see about 80% or more of the traffic that clicks on advertising do so on the banner advertisements.

The tendency for people to do this is the habit of reading the top part of the page and the left margin first and to then scan the remainder of the page before clicking out. Many people again over 80% never drop below the fold (the part of the page that has to be scrolled down to in order to be read).

It is a fact that the Social Media Sites, in particular Facebook, is starting to drag visitors away from the traditional search engines and in deed to offer many new advertising opportunities. In this sense the banner advertisement may be killed, as Facebook confines advertisements to the right hand margin. This does not however preclude us from using the banner advertisement on a landing page following a redirect, and it may well be that the role of the banner advertisement may change somewhat.

The original concept being to catch the attention immediately on reaching our landing page and this will not change, the new possibilities offered by rotators and pop overs may have an impact. However many people are against pop overs and ups which could lead to their demise so I tend to think that the well designed banner ad will always have a place and in fact could well be the future for modern Internet Marketers.

I would be interested in what you think as a reader and would welcome any comments that you may have either here or on one of my blogs. Are Banner Ads the Past Or the Future of Internet Marketing?

I run a website on Setting Up an Internet Marketing Business. Visit my site to find out more information on building a successful business from scratch. I offer much more in terms of in depth detail and suggestions there! Article Source: http://EzineArticles.com/?expert=Stephen_Parkin